Etsy Listing Video Requirements: Length, Size & Format

Etsy lets sellers add up to two videos per listing. Each video must be no larger than 100 MB; Etsy accepts common formats including MP4, MOV, AVI, 3GP, MPEG, FLV, and AAC. Etsy removes the audio after upload, so the story must work visually. The platform's help pages currently disagree on the minimum duration: one says 3–15 seconds and another says 5–15 seconds. The safest working target is therefore 5–15 seconds.

This guide explains the current limits, the official discrepancy, and how to make a short listing video that adds information instead of repeating your photos.

Etsy listing video requirements at a glance

Etsy's dedicated listing video guide currently states:

• Up to two videos per listing.
• Maximum file size of 100 MB per video.
• A duration from 3 to 15 seconds.
• Supported formats including MP4, MOV, FLV, AAC, AVI, 3GP, and MPEG.
• Minimum resolution of 500 pixels, with 1080 pixels or higher recommended.
• An aspect ratio between 2:1 and 1:2.
• Audio is removed after the video is uploaded.

However, Etsy's broader How to create a listing page says listing videos should be 5–15 seconds. Because the two official pages do not match, export at least five seconds long until Etsy clarifies the lower bound. Both pages agree on the 15-second maximum.

What should an Etsy listing video show?

Use the clip to answer something a still photo cannot. For a physical product, that may be scale, movement, shine, texture, packaging, or a personalization detail. For a digital product, it may be a short screen view of what the buyer receives—without exposing the entire downloadable file.

Good first-video jobs include:

• Rotate the item so shoppers can see shape and finish.
• Show the product beside a familiar object for scale.
• Reveal packaging, personalization, or included pieces.
• Demonstrate one simple use, opening, or transformation.

If you use both video slots, give each one a separate purpose. For example, video one can show the product from several angles while video two explains the gift occasion or customization options. Do not upload two near-identical clips merely to fill the allowance.

Plan for silent playback

Etsy removes audio from listing videos. A spoken script alone will not communicate the offer after upload, even if your local export has sound.

Build the clip so the product, action, and message remain understandable in silence. Use a clear opening frame and, where appropriate, concise on-screen text that stays within the visual safe area. Do not crowd a 5–15 second clip with a paragraph of captions.

You can still reuse an audio version on social media. Keep a clean master, then export an Etsy cut whose visual story stands alone and a TikTok Shop cut with voice, music, platform-native captions, and a faster CTA.

Best resolution and aspect ratio for Etsy

Etsy lists 500 pixels as the minimum and recommends at least 1080 pixels. Aim for a clean 1080-pixel export when your source material supports it; upscaling a tiny, blurry source does not create genuine detail. If you are also preparing stills, our product photo sizes and aspect ratios guide covers the same ratios for images.

The allowed aspect-ratio range is broad, from 2:1 to 1:2. In practice:

• 1:1 is a safe starting point when your listing photos are mostly square.
• 4:5 gives a little more mobile height while keeping the product prominent.
• 9:16 can work for social reuse, but check how Etsy crops or frames the preview.
• 16:9 is useful for a wide process view, though the product may look smaller on a phone.

Keep the item large enough to understand without zooming. Etsy shoppers often compare listings on a small screen, so empty background should not dominate the frame.

How to add a video to an Etsy listing

The practical upload flow is:

1. Open Shop Manager and edit the relevant listing.
2. Find the Photos and video area.
3. Upload a supported file below 100 MB and within Etsy's duration limit.
4. Wait for processing, save the listing, and review the live page.
5. Check the thumbnail, crop, motion, and silent playback on mobile.

Etsy allows up to 20 listing photos in addition to the two videos. Treat the video as part of the listing sequence: lead with the strongest product image, then place the clip where it resolves a likely doubt. Selling the same product elsewhere? The Shopify product video requirements differ on length and sound, so keep a separate export per channel.

A practical product-photo-to-video example

Imagine an Etsy seller offering a personalized necklace. A useful input brief is:

Product: small initial necklace. Buyer: someone choosing a birthday gift. Visible fact: one letter can be selected. Goal: make the personalization option obvious without claiming handmade materials or dimensions not shown in the listing.

A short output script for social reuse could be:

A simple birthday gift that feels chosen for one person. Pick their initial, then check the listing for chain length, materials, and dispatch details.

For Etsy, the final cut should also communicate that idea visually after its audio is removed—show the necklace clearly and use only a few words of readable text, such as “Choose their initial.”

The Etsy product video generator can turn one listing photo into a presenter-style MP4 in minutes. TalkPix uses one-time credits, not a recurring subscription, and shows the generation cost before you create. You can export 1:1 or 4:5 for the listing and a separate 9:16 version for social.

What a photo-based video cannot prove

A generated presenter video is not the same as filming the real object in hand. It cannot honestly demonstrate weight, true-to-life scale, clasp operation, material texture, packaging, or a handmade process unless your source material actually shows those details.

Film a real product demonstration when tactile proof is central to the purchase. Use a photo-based video for gift positioning, a concise benefit, personalization options, a seasonal angle, or directing the shopper to verified listing details. Never imply the presenter is the maker or a real customer unless that is true.

Common Etsy listing video mistakes

Depending on voice or music

Etsy removes audio. Review the uploaded listing itself, not only the file on your computer, and confirm the core message survives without sound.

Using unsupported facts

Materials, dimensions, production time, dispatch dates, personalization, and care instructions must match the current listing. Generated creative should not fill in missing product facts.

Making the product too small

A beautiful wide composition can become unhelpful on mobile. Crop so the item's important detail remains visible at listing-card and gallery size.

Reusing the same cut everywhere

An Etsy listing clip and a paid social ad serve different stages. Keep a master asset, then adapt the length, ratio, sound, captions, and CTA. Our broader video ad specs for ecommerce checklist helps organize those variants.

Etsy listing video checklist

Before publishing, confirm that:

• The clip is 5–15 seconds to satisfy both current Etsy help-page ranges.
• The file is below 100 MB and uses a supported format.
• The shortest edge and overall quality meet Etsy's guidance.
• The important message works with audio removed.
• Text is readable and the product remains large enough on mobile.
• Claims match the listing, source photo, and what you can fulfill.
• The live listing shows the intended crop and thumbnail.

Frequently asked questions

Can an Etsy listing video have sound?

You can upload a file that contains audio, but Etsy removes the sound after upload. Design the listing version for silent playback.

How many videos can I add to an Etsy listing?

Etsy currently allows up to two listing videos, alongside as many as 20 photos.

Why do Etsy's help pages show different video lengths?

The dedicated video article says 3–15 seconds, while the general listing article says 5–15 seconds. A 5–15 second export fits both published ranges and is the lowest-risk choice until Etsy makes them consistent.

Is MP4 accepted by Etsy?

Yes. MP4 is supported and is a practical default for maintaining a reusable master workflow across ecommerce and social platforms.